Artist Outreach & Roster Development
Focused on expanding the artist roster through targeted outreach, getting gear into the hands of working musicians and building ongoing relationships.
Execution:
Researched and identified high-value touring and session musicians in Nashville and Los Angeles
Initiated and maintained direct communication via social platforms, managing outreach, follow-ups, and relationship development
Built connections with artists including Sadler Vaden (Jason Isbel), Jon Conley (Kenny Chesney, Luke Combs, Taylor Swift, John Mayer) and Michael Naro (Escape the Fate)
Coordinated demo amp placements and guided artists through onboarding into the 3rd Power roster
Collaborated with artists on social content, encouraging organic promotion through their personal channels
Results:
Grew the artist roster with credible touring and studio musicians
Increased organic exposure through artist-driven content
Strengthened brand presence within professional and session musician communities
