Dragon 100 Amplifier Launch
Played a key role in the digital rollout of the Dragon 100 amplifier, using social media as both a marketing and artist relations channel to drive outreach, partnership development, and content coordination.
Execution
Identified and responded to inbound interest from Joe Satriani’s team via Instagram, establishing communication with founder Dylana Scott
Helped facilitate a sponsorship that evolved into a collaborative role in refining the Dragon 100
Coordinated social and video content with Satriani’s team to support the product launch
Secured third-party exposure through Masters of Shred, leading to a featured demo with Phil X (Bon Jovi)
Coordinated social and video content with UK retailer Peach Guitars
Results
34K+ views on YouTube demo content
Increased visibility among professional touring and studio musicians
Demand surge resulting in a six-month production waitlist
