Execution

• Identified and initiated contact with touring musicians aligned with the brand’s audience

• Coordinated with Tyler Tomlinson (Morgan Wallen), Michael Nielsen (Selena Gomez, Barry Manilow), and Doug Rappoport (Edgar Winter) to produce and share demo content across their platforms, generating 28K+ and 19K+ views on featured pickup demos

• Established communication with Scotti Hill (Skid Row) and his team, facilitating product delivery and onboarding him into the 3rd Power artist roster

Results

• Increased product visibility through artist-generated content

• Strengthened brand credibility through association with established touring musicians

• Expanded artist roster to support ongoing product promotion